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Hippo Nashua
December 29, 2005
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Click Here for
Ad Rates
More than 124,400
people read the Hippo each week from all over Southern New
Hampshire and northern Massachusetts.
The Hippo covers New
Hampshire's three largest cities, Manchester, Nashua and Concord. From
development to profiles of people and answering the vexing questions of
where to go and what to do, Hippo provides Southern New Hampshire's
active adults the only dedicated food, music, movie and arts coverage
and its only weekly dining guide and reviews. Hippo also offers a
comprehensive guide of children's activities and volunteer opportunities
in each week's paper. Advertisements may be zoned in some cases. Ask
your sales representative for more information.
Deadlines
Space: Noon on the Monday prior to Publication
Material:
5p.m. on the Monday prior to Publication
Sizes
Hippo
is broken down into modular ad sizes:
Full Page: 10.25"(W) x 13"(H)
Vertical 1/2 Page:
5"(W) x 12.75"(H)
Horizontal 1/2 Page:
10.25"(W) x 6.25"(H)
Vertical 1/4 Page: 2.375"(W) x 12.75"(H)
Horizontal 1/4 Page:
5"(W) x 6.25"(H)
Horizontal Strip 1/4 Page:
10.25"(W) x 3"(H)
Vertical 1/8 Page: 2.375"(W) x 6.25"(H)
Horizontal 1/8 Page:
5"(W) x 3"(H)
Frequency
Discounts
Frequency Discounts available on runs of consecutive ads
Non-Profit
Discounts
Non-Profits may qualify for additional
frequency discounts. Political organizations, universities, hospitals,
and large
non-profits do not qualify
for this discount.
Mechanical Specifications
HippoPress uses a PC platform. Please email ads to
ads@hippopress.com. Acceptable Formats: .pdf (200 dpi), .tif (PC
format, 300 dpi), .jpg (400 dpi). Those sending Word, PageMaker
and other non-standard documents please call ahead. HippoPress only accepts
PMTs or camera ready slicks electronically. Color advertisements
should be CMYK. The Hippo runs a line screen of 90, please
compensate for a 15% dot gain.
Prepayment
All advertisers must prepay for advertising unless otherwise
noted. There are no discounts for prepayment.
Agency Discount
All rates
are net.
Positioning
20% surcharge to
guarantee position |
Click Here for
Ad Rates
Hippo Advertising Personnel
Sales Manager/Associate Publisher: Dan Szczesny, Ext. 13
dszczesny@hippopress.com
Associate Publisher: Jeff Rapsis, Ext. 23
jrapsis@hippopress.com
Billing and Credit Information: Ext.23
To place a classified ad: Ext.11;
ads@hippopress.com or go to
Classifieds.
Circulation: 35,000
Hippo uses a controlled distribution system to track circulation
and is audited by an independent company, Circulation
Verification Council. This process ensures that newspapers are
being picked up at each location. Spot checks are performed
randomly to confirm circulation numbers. Returns vary each week
from 1% to 3% (between 300-1,000 newspapers returned out of
35,000 each week). An affidavit attesting to circulation will be
supplied by the publisher on request.
Audience: 126,000
Based on market research performed by Media Audit in Southern
New Hampshire and the Boston DMA. Audience reflects a 4-week
CUME and is comparable to a 5-day CUME for a daily newspaper or
a 7-day CUME for a radio station.
Large Targeted Audience.
Second most read newspaper in the state.
Hippo's audience is 126,000 over a 4-week CUME. 66,500
people read the last issue.
Demographics: Active Readers
29% Age 25-34
31% Age 35-44
27% Age 45-55
48% of Hippo readers have household incomes 75K+
49% Male
51% Female
66% Some college or higher
32% 35+ No children
71% Drink wine at least 3x in two weeks
45% Have a dog
For a more complete demographic picture, please call the Hippo
at (603) 625-1855, Ext. 21.
Publication
Every Thursday. Almost all papers are picked up by Saturday
morning.
Pick-up
Locations: 1000+
Retail outlets, all major Supermarkets, Restaurants, workplaces, apartment complexes and
street boxes in Manchester, Nashua, Bedford, Goffstown, Hookset,
Auburn, Milford, Merrimack, Hudson, Derry and Londonderry.
Click here to
see a list of pick-up locations
Audited By
Circulation Verification Council, St. Louis, MO; and
Media Audit
Ad Placement
To inquire about placing an ad, contact the advertising dept. at
(603) 625-1855 Ext. 11 or via email at
ads@hippopress.com |
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