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Brewers, distributors and legislators celebrate BrewNH over locally brewed craft beer. Emelia Attridge photo.




 BrewNH

Check out the interactive map or read up-to-date New Hampshire beer news on the Twitter feed at nhbeer.org. Love New Hampshire beer? Use #nhbeer in your social media.




Cheers to brewers
BrewNH promoting state’s craft beer culture

01/23/14



 The idea for a state initiative to promote the culture, tourism and economy of craft beer in New Hampshire started — where else? — at a bar.

As Beer Distributors of New Hampshire Executive Director Scott Schaier and Smuttynose Brewing Minister of Propaganda J.T. Thompson chatted about the state’s beer industry last summer, they stumbled on a new idea. The result is BrewNH, the state’s first cooperative that advocates for locally brewed beer.
Brewers, distributors and politicians met Jan. 7, at Smuttynose Brewing Company’s new Hampton facility to launch BrewNH.
“It’s going really well, as you can expect,” Schaier said at the launch. “It’s really a labor of love for everyone that’s involved.”
The non-profit promotes awareness, education and communication between consumers, breweries and beer distributors in the state.
The launch event included politicians, like Gov. Maggie Hassan and state legislators, beer distributors, brewers and advocates for the state’s craft brewing industry. Representatives and brewers from Henniker Brewing Company, 603 Brewery, Throwback Brewery, Redhook, Smuttynose, Earth Eagle Brewings, White Birch Brewing and Woodstock Inn Brewery were just a few in attendance during the event.
Peter Telge, owner and brewmaster at Milly’s Tavern in Manchester, was also in attendance at the launch. Although he agreed things are changing, he’d like to see more New Hampshire craft beers on tap at local bars.
“I’m really excited about what’s going on in New Hampshire,” Telge said. “I think this is all coming together, and this [BrewNH] happening — it’s going to happen.”
Part of that public exposure to the state’s beers comes with the bilateral communication between the distributors and breweries, Schaier said. 
“I think it’s awesome,” said Ryan Maiola, marketing director at Henniker Brewing Company. “It’s nice to see that support and see everyone coming together.”
Maiola has witnessed the increased interest in New Hampshire beers first-hand. Henniker Brewing Company just celebrated its first year anniversary, and although its tap room doesn’t open until noon on Saturdays, Maiola said regulars will wait in the parking lot as early as 11:30 a.m. just to fill up their growlers.
Although the demand and interest is growing in New Hampshire’s craft beers, brewers say that there’s still competition between other beer industry leaders in New England.
Now, when tourists (as well as Granite Staters) want to explore New Hampshire’s beer scene, they can go online to nhbeer.org for up-to-date social media information, like a Twitter feed on New Hampshire beer news and itineraries for visiting local breweries.  
“We’re a tourism state,” Shaier said, noting that BrewNH works in partnership with New Hampshire’s Travel & Tourism division because beer has an economic impact to the state’s hospitality and tourism sectors. 
Schaier said he’s most excited about the website (nhbeer.org), with components like the event calendar, the interactive map of breweries and the “Ask a Beer Sherpa” features. 
 
As seen in the January 23, 2014 issue of the Hippo.





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