Just in time for Concord’s Halloween Howl, Double Midnight Comics opens its new city storefront on Friday, Oct. 25.
The spot at 67 S. Main St. is perfect, co-owner Brett Parker said in a phone interview. The owners had been looking for a space in Concord since the beginning of the summer, and the spot to the north of The Draft Sports Bar has everything you could want in a location: It has hardwood floors and gigantic front windows; it’s move-in ready; it’s a few doors down from Gibson’s expanded bookstore, the Capitol Center for the Arts and Red River Theatres; and most importantly, it’s where a large portion of the Double Midnight Comics customers are.
“Pretty much since we’ve opened, people have been giving us suggestions about where we need to open our second store. Concord has been the No. 1 customer request,” Parker said.
Manchester will still act as the business’s “hub,” but you’ll find all of the same kinds of items in Concord. The owners also will provide a next-day guarantee in transporting items from Manchester to Concord and vice versa.
Being on Main Street in Concord, Parker said, means a lot of great opportunities for the business, particularly since there’s already a cultural community growing there.
“The sky is the limit, because not only will we have a fresh crowd in Concord, but we also have the entire Main Street community to get involved in our antics. … We are so excited to hit the ground running. … We love the diversity of the stores. I think we’re going to be an awesome fit,” Parker said. “Right after we made the announcement, Red River Theatres posted something on their Facebook page, welcoming us. We were really happy about that.”
Perhaps the only downside to the Concord location is the same downside to nearly every Main Street business: on-street parking. It’s not so bad, though.
“On the weekends, all spots in the area are free. There’s some parking behind our building, too, and there’s a parking garage nearby,” Parker said.
There’s also business parking close by that’s empty on weekends, which will be fantastic for weekend events, he added.
Manchester regulars will still get to see their favorite and familiar faces at Double Midnight Comics Maple Street location in Manchester, though they’ll likely bring in a couple of new faces, too. Employees and owners will rotate Manchester/Concord shifts.
This Oct. 25 soft opening might mean a few more sleepless nights for the three owners — they’ve just finished putting on the biggest Granite State Comicon to date, and the “big announcement,” released on their Facebook page, was posted just days after.
“Comicon took on a life of its own, but we knew that when that was over, we had to get the Concord store firmly in place and comfortable for the Christmas shopping rush. Around here, it’s already starting,” Parker said. “We don’t want to lose that awesome momentum.”
Concord’s Halloween Howl is Friday, Oct. 25, from 5:30 to 7:30 p.m., in downtown Concord, at which time kids can trick-or-treat at downtown businesses (including Double Midnight), take horse-drawn wagon rides, participate in a costume parade and enjoy the Ghost Dinner Band live in Bicentennial Square. Stop by 67 S. Main St. and in addition to candy, you’ll get some free comics and possibly meet some artists.
The following day, on Saturday, Oct. 26, from 10 a.m. until 7 p.m., Double Midnight Comics hosts its annual Spooktastic Halloween Party at its Manchester location. There will be costume contests and the return of the “Halloween Night Graveyard Shoot,” plus free comics galore. (Visit halloweencomicfest.com for titles.)
The grand opening date for the Concord shop is set for early November; keep tabs on the business’s website and Facebook page for details.