More and more, major label hip-hop is becoming a world-class swindle, not that this is news to nerdy experimentalists or OG hard-schoolers. Fact is, there are plenty of fans and bloggers constantly hoping for that one perfect misstep, after which the whole overfed genre will miraculously become supplanted by, oh, who knows, dubstep-pop, or maybe ukelele-folk at this rate. Undergrounders loved it when Khaled “proposed” to Nicki Minaj on MTV, a shark-jumping that jacked the ranks of the geek jihad, but this may be even more annoying, simply because this “human meme” has everyone, and I mean everyone, guesting on here, like a “We Are the World” of mall-rap. Jay-Z snoozes his way through the pedestrian trap of “I Got the Keys,” not helped at all by the presence of Future, who must have deleted all the recent memos about Autotune. Actually the biggest takeaway from this ego-tsunami is the diss from Jay-Z against Drake (whose refried boasting in “For Free” should have just gone straight to ringtone) in that song (it’s probably a reach, but the fanboy sewing circle is fascinated, which should at least keep them too busy to disturb any interesting threads). What’s that? Yes, Kendrick is here. It wouldn’t count otherwise, right? C