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Matisyahu, Akeda (Elm City Music)




Matisyahu, Akeda (Elm City Music)
CD Reviews: June 12, 2014

06/12/14
By Eric Saeger news@hippopress.com



 The Hasidic-reggae-rapper/singer’s fifth album has been marked by a couple of unadvisable preview singles, but don’t worry, the smart money’s on “Champion,” wherein he gives hands-in-the-air plebes everywhere exactly what they want, a jolly-idiot imitation of Elephant Man singing righteously over a tune full of staccato oh-oh-ohs right out of the Ke$ha playbook. That’s Akeda’s slam-dunk tune, but as I said, you’ll have to get through some dogs to get there. First came the boring kickoff single “Reservoir,” a droopy slog of introspective trippiness that underlined his thematic choice (“madness, you know, the small, still sound”), which exactly zero people would have demanded of this bizarre but eminently listenable pop amalgam. The cred-checking “Confidence” was the second single, guested by semi-famous one-drop guy Collie Budz in a song that does nothing to advance the reggae genre, but at least it’s, um, whatever, authentic. But those are really the only bones one could find to pick with this layered set of beachfront set-it-and-forget-it ambiance. He’ll play the Hampton Beach Casino Ballroom on June 22. A Eric W. Saeger






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