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Sep 24, 2018







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Tim Near




 What are you into right now?

My wife and I have been going to a lot of local breweries. We love Pipe Dream Brewing in Londonderry. 




Running as a cyborg
Concord startup launches mobile fitness assistant

08/22/18



 What does the app do?

When we talked with runners in New Hampshire, we found that fitness apps out there right now weren’t able to answer some advanced questions like, “What is my marathon pace?” Our app will track your activity and answer questions about your movement and biometrics. You start by saying “Ok, Cy,” it will answer “Yes?,” and then you can ask things like “What’s my pace?” or  “What’s my current elevation?” It’s going to be available through a simple freemium model. You can use it for all your fitness tracking needs absolutely free, and with a $3.99 month subscription you can activate the Cy voice assistant. 
 
How did you launch Cyborg?
The initial plan for Cyborg was to develop wearable devices. In late 2017, I went through Alpha Loft’s Startup Fundamentals Programs, which teaches entrepreneurs the basics of starting a business. After the program, the idea for Cy started to take shape. … I’m a mechanical engineer by trade, so when I started learning code to develop the app, I realized I needed someone who had a computer science background. I looked on LinkedIn and saw Mike [Lau] was just graduating from Dartmouth with a master’s in computer science. We both grew up in Moultonborough and went to the same high school. I reached out to him and we found out that we had similar passions for building technology to empower people. We fell in love with the project, and now about six months later, we just launched the app. … Mike and I also went through Alpha Loft’s Accelerate New Hampshire program ... where we really refined our business model.
 
What drives your passion for fitness?
I’ve struggled with weight my whole life. I’ve swung from being 80 pounds overweight to being really fit and pretty much everywhere in between. I found that you can’t win or lose that fight in a single day. You need an accountability partner who can constantly remind you of your fitness goals in a kind way. With Cy, we think we’ve developed a fitness expert that can be that partner.
 
What are the strengths and challenges of launching a company in the Granite State?
People are so willing to sit down with you and encourage you to move toward your goal. When I went to my first Alpha Loft event in 2017, I got so much guidance from people who just genuinely wanted to see me succeed. … One place where I think we need to step up is encouraging our city leaders to focus on attracting more seed capital to New Hampshire. You have efforts from organizations like Alpha Loft and people like Dean Kamen [of Deka Research and Development in Manchester], but I’m not seeing a lot of other opportunities to attract investors. 
 
What future plans do you have for the app and your company?
Long term, we’re aiming to be able to answer more vague questions, like “How fit am I?” We want to have the app calculate things like the relativity of your heart rate compared to the amount of energy you’re exerting. With calculations like that, we can make a statistical model that outlines how fit you are and develops a custom fitness plan.
 
— Scott Murphy 





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