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Lithermans Limited Brewery Presents series

Featuring a performance by Ed Gerhard and the unveiling of “Sunnyland” blonde pale ale.
 
When: Saturday, Sept. 16, 8 p.m.
Where: Capitol Center for the Arts, 44 S. Main St., Concord
Cost: General admission tickets are $25; the ale will be available for $7 for a 12-ounce draft and $9 for a 16-ounce drafts, as well as to taste
Visit: ccanh.com/events/ed-gerhard or lithermans.beer




Tastes and sounds
Lithermans Limited series pairs beer with musicians

09/14/17
By Matt Ingersoll listings@hippopress.com



 What does music taste like? If you’re listening to local Grammy Award-winning fingerstyle guitarist Ed Gerhard, it tastes crisp, approachable and smooth — at least, that’s what it’s translated to in the form of a craft beer, says Michael Hauptly-Pierce of Lithermans Limited Brewery in Concord.

He and brewery partner Stephen “Doc Jones” Bradbury spent months working with Gerhard to craft a new beer inspired by his music. The result is a dry-hopped blonde pale ale called Sunnyland — named after Gerhard’s 2006 studio album — and it’s the first in the new Lithermans Limited Brewery Presents series that pairs beer with musicians. 
Sunnyland will be unveiled during Gerhard’s performance at the Capitol Center for the Arts on Saturday, Sept. 16, at 8 p.m.
The new ale, which is going to be available both for tasting and for purchase at the Capitol Center’s ballroom during the show, as well as at the brewery following Gerhard’s performance, is about 5 percent alcohol made with orange peels and citrusy hops. Hauptly-Pierce described its taste as “crisp, approachable, smooth and not very bitter” — qualities he said are meant to mirror the soft sounds of Gerhard’s guitar playing.
“It had to be something that was smooth and would sort of seductively pull you in a little bit,” he said. “I just felt like it was going to be sort of a good tie-in. … People who have never heard Ed’s music are going to hear one song and be like ‘Wow, this is a whole different thing than what I was thinking’ … and I’m hoping that people who are not necessarily craft beer people are going to taste this beer and have [a similar reaction].”
Hauptly-Pierce reached out to Gerhard first and then to the Capitol Center once Gerhard agreed to the collaboration.
“My quid pro quo was to just let me put the beer that we’re brewing with him on tap, and then hopefully this will open up to a long-term possibility … of doing another event like this quarterly or twice a year, where we take an artist that maybe hasn’t played in Concord in a while or ever, we brew a beer with them, and we launch the beer at the show,” Hauptly-Pierce said.
He and Bradbury will be pouring samples of the ale for audience members of the show to try. It will also be available for $7 for a 12-ounce draft and $9 for 16 ounces, according to Cheryl Lampron of the Capitol Center for the Arts.
The Sunnyland ale will be on tap at the brewery, and Hauptly-Pierce said it’s likely a few local restaurants that normally carry Lithermans Limited brews will get it for a short time as well.
Hauptly-Pierce said he already has a few other local musicians in mind to create future music-inspired beers with, like Nashua-based country artist Tom Dixon, and Dover-based underground hip-hop artist Eyenine.
Gerhard said he’s honored to be part of the first partnership of the new series, and that it was a great way to create local products.
“Craft brewing … has become such a thing now, and the way that it pairs with music to me is more of a lifestyle,” he said.
“The goal with this was that we could help each other grow our collective audiences,” Hauptly-Pierce, an amateur hip-hop artist, said. “For both people who like music but may not have heard of our beers, and for people who dig our beers but may not have heard the music, it just seemed like a natural fit.”





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